Friday, March 6, 2009

Fashion technology

It has a wide scope for choosing a career. Now the fashion industry has become so specialized that it encompasses a vast field of studies in design, concept management, design production management, quality control, planning, fabric design, printing, fashion accessory design, fashion merchandising, textile science, colour mixing, marketing and so on. 

The primary areas of work in the fashion industry are market research, designing and manufacturing of garments and textiles. Fashion design is the most important area of work in fashion industry. Designing involves creating original designs after studying the changing trends of the market i.e market research. It has various fields of specialisation like garments, footwear, jewellery and even luggage. 

It is a challenging field as it requires the coordination of various jobs, in small concerns it is usually a one man show but in big organisations the jobs are specialised and allotted to different people. Manufacturing involves purchasing textiles and fabrics required for the design and making the garment according to the master pattern. Manufacturing process requires employment of a large number of trained personnel.

The candidates after successful completion of the course can find excellent placements in garment, leather and jewellery industry as merchandising executives, fashion designers, illustrators, fashion co-coordinators, etc. The best bet for a beginner is to get associated with an established designer or design house, and begin with doing the menial work.

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