Floriculture or flower farming as it is popularly called is a discipline of Horticulture, and is the study of growing and flowers and foliage plants. Floriculture includes cultivation of flowering and ornamental plants for sales or for use as raw materials in cosmetic and perfume industry and the pharmaceutical sector. The persons associated with this field are called floriculturists.
Floriculture industry comprises flower trade, production of nursery plants and potted plants, seed and bulb production, micro propagation and extraction of essential oils. Though the annual domestic demand for the flowers is growing at a rate of over 25% and international demand at around Rs 90,000 crore India's share in international market of flowers is negligible.
India has a blooming future as far as floriculture is concerned. Enormous genetic diversity, varied agro climatic conditions, versatile etc offer India a unique scope for judicious employment of existing resources and exploration of avenues yet untouched. The employment opportunities in this field are as varied as the nature of work itself.
One can join the field of floriculture as farm/estate managers, plantation experts and supervisors, project coordinators etc. Research and teaching are some other avenues of employment in the field. Marketing of Floriculture products for different ventures is emerging as a potential segment of this field. Besides one can work as consultant, landscape etc with proper training. One can also work as entrepreneur and offer employment to others.