Desktop Publishers

Using computer software, desktop publishers format and combine text, numerical data, photographs, charts, and other visual graphic elements to produce publication-ready material. Depending on the nature of a particular project, desktop publishers may write and edit text, create graphics to accompany text, convert photographs and drawings into digital images and then manipulate those images, design page layouts, create proposals, develop presentations and advertising campaigns, typeset and do color separation, and translate electronic information onto film or other traditional forms.

 

Materials produced by desktop publishers include books, business cards, calendars, magazines, newsletters and newspapers, packaging, slides, and tickets. As companies have brought the production of marketing, promotional, and other kinds of materials in-house, they increasingly have employed people who can produce such materials. Desktop publishers use a keyboard to enter and select formatting specifics such as size and style of type, column width, and spacing, and store them in the computer.

 

The computer then displays and arranges columns of type on a video display terminal or computer monitor. An entire newspaper, catalog, or book page, complete with artwork and graphics, can be created on the screen exactly as it will appear in print. Operators transmit the pages for production either into film and then into printing plates, or directly into plates.

Desktop publishing is a rapidly changing field that encompasses a number of different kinds of jobs. Personal computers enable desktop publishers to perform publishing tasks that would otherwise require complicated equipment and human effort. Advances in computer software and printing technology continue to change and enhance desktop publishing work. Instead of receiving simple typed text from customers, desktop publishers get the material on a computer disk.